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Chubby-Cherry

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in a campaign designed by the seoul branch of advertising agency cheil, tesco homeplus supermarket opened last fall
a virtual grocery store in a south korea subway station, permitting users to shop using their smartphones.

a large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves
and displaying images and prices of a range of common products. each sign also includes a QR code.
users scan the code of any product they would like to purchase, thereby adding it to their online shopping cart.
after the web transaction is completed, the products are delivered to the user's home within the day.

the strategy makes productive use of commuters' waiting time,
while simultaneously saving shoppers time spent going to the supermarket.

www.designboom.com/weblog/cat/…
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Ali Ali, the Creative Director at Elephant Cairo and the man behind 'Never Say No To Panda', talks to us about the state of advertising in the Middle East, how clients in the region are slowly starting to open up to new channels and what it's like working at an independent agency.

www.youtube.com/watch?v=qkRrQG…

Check out Ali Ali's featured ads at Cannes Lions 2011 Archive here: www.canneslions.com/lions/arch…


Proud to be Egyptian.
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Hello

1 min read
Hello fellow deviants! hope life is treating you good!

I have been doing great for more than a month now at the new agency im working for...im doing also some freelance taking all my time now. no free time anymore but its just suits my life style.

I salute every designer, photographer here ...i have seen some deviants developing really fast here ...thats why this creative community is so different... the amount of inspiration here is infinite.

stay tuned for my upcoming projects and thanks for everyone who left a nice comment or a constructive critique on my work.

Be good

Sherif
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Job Opportunity

1 min read
Smartec Labs www.smarteclabs.com

GRAPHIC DESIGNER REQUIRED
Candidates will need the following experience:

Between 2-4 years experience.
The ability to analyze and translate briefs into fresh design.
Ability to work under pressure.
Energetic, determined & totally dedicated.
Research hungry & trends-driven.
An enthusiastic and flexible team player.
A superb communicator at all levels.
Webdesign knowledge would be an extra.
Expert in Adobe Illustrator, Photoshop & Freehand.
Experience in print design.

Send your CV & Portfolio to:
Ehab.Alfred@smarteclabs.com
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Twitter!

1 min read
www.twitter.com/sherif_a

twitter anyone ? :)
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Featured

'virtual supermarket' You have got to se by Chubby-Cherry, journal

Egypt @ Cannes Lions 2011 by Chubby-Cherry, journal

Hello by Chubby-Cherry, journal

Job Opportunity by Chubby-Cherry, journal

Twitter! by Chubby-Cherry, journal